Google reviews
How many Google reviews does a plumber need to compete locally?
The real review count you need to appear in the local pack — and how to close the gap fast.
6 min read
Get found, trusted, and chosen by more local customers.
Trades Growth Hub checks how your trade business performs across Google reviews, website trust, directories, social activity, and local competitors — then shows you what to fix first.
- No card required
- Free score preview
- Built for trade businesses
Your Visibility Report
Snapshot for exampleplumbing.com
64/100
Your Score
GoodScore trend+8 vs Feb
DecJanFebMarAprMay
- Google Reviews72 / 100Good
- Website Trust58 / 100Fair
- Directory Presence68 / 100Good
- Competitor Gap60 / 100Fair
- Recommended Action7 actionsHigh impact
Suggested first step: Get 18 more Google reviews and add recent job photos to your website.
Plumbers
Electricians
Roofers
Builders
Landscapers
Pool Services
Cleaners
The problem
Good work does not always mean more enquiries.
Most trade businesses lose local enquiries before the phone even rings — and never find out why.
Competitors look stronger online
Nearby trades appear more trusted on Google and directories.
Not enough Google reviews
Fewer reviews than the local average means less trust and fewer calls.
Website does not build trust
No reviews, missing job photos, weak calls-to-action lose enquiries.
No clear visibility plan
You know something is off — but not what to fix first.
One platform
Find the gaps and fix them.
Everything you need to check your local visibility and turn good work into more enquiries.
Visibility Score
One simple score that shows how visible and competitive you are locally.
Google Visibility
Compare reviews, rating and response activity against local competitors.
Website Score
Check trust signals, mobile readiness, CTAs and conversion basics.
Checkatrade & Angi Benchmark
See how you stack up on the directory that matters in your country.
Content Generator
Turn one completed job into posts, updates, and blog drafts in minutes.
Review Requests
Ask happy customers for reviews on the platforms that grow your visibility.
Follow-Ups
Nudge old quotes and past customers at exactly the right time.
Content Hub
Every asset from every job in one place, ready to post or share.
How it works
Check. See. Fix.
1
Check your visibility
Enter your business and we check your reviews, website, directories, and competitors.
2
See what is holding you back
Get a clear Visibility Score and see the gaps hurting your local presence.
3
Fix the gaps and win more jobs
Follow your personalised action plan and watch more customers choose you.
Example report
A local roofer in Manchester.
Here is what Trades Growth Hub flagged for a real trade business and the plan we suggested to close the gaps.
- Visibility Score: 57 / 100 — behind local competitors
- Review gap: 24 reviews behind the local top 3
- Website missing testimonials and recent job photos
- Directory gap: not listed strongly enough locally
- Next step: start a review growth campaign this week
Manchester Roofing Co.
Snapshot report
57/100
Your Score
FairScore trend+5 vs Feb
DecJanFebMarAprMay
- Reviews vs top 3 locally-24Behind
- Website trust signalsMissingNeeds work
- Local directory presenceWeakOpportunity
- Social activityLowFair
- Follow-up cadenceNoneSet up
Marketing ideas for trade businesses
Practical guides to help you get more reviews, more enquiries, and win more local jobs.
Website trust
Why your trade website is not turning visitors into calls
Six trust and conversion mistakes that quietly cost trade businesses local enquiries every week.
7 min read
Local visibility
Checkatrade vs Google Business Profile — what matters more?
Where UK trades should invest first for the biggest lift in local enquiries.
5 min read